We know our business from the ground up.

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About Us

Proudly supplying premium sustainable plant-based protein ingredients sourced from North American farmers to consumers across the globe.

Our Business Philosophy

GFI's business philosophy is to partner with our customers and suppliers alike to create sustainable supply flows for pulses and specialty crops and related ingredients for the benefit of everyone in the supply chain, from the farmer at origin right to the end consumer anywhere around the world.

Our Headquarters and Operations

GFI is headquartered in Toronto with facilities in Saskatchewan and Alberta, Canada and distribution operations in Clayton, North Carolina, Mexico & China. We have a highly experienced team that is passionate about plant-based food & ingredients and committed to building a leading organization in the industry. GFI has ambitious goals to bring plant-based protein sourced from North American pulses to the world.

Our Team

Leadership and Experienced Team

Our team is highly experienced in the plant-based protein industry, with backgrounds ranging from agri-food sourcing and processing, ingredients development through to branded consumer products.

David Hanna

President & CEO

David brings 20 years of management experience within the food and beverage sectors to his role in leading GFI’s expansion as President & CEO. Prior to founding GFI, David worked for 10 years building agri-food companies and served in executive roles within international food businesses for 12 years, including at a major consumer products company.

Bill Murray

Chief Financial Officer

With 25 years in corporate finance and private equity and 13 years of advisory roles within the food and agriculture sectors, Bill brings proven executive skills to his role as GFI's CFO.

Over 20 years of experience in investment banking and private equity, including primary responsibility for the agriculture and food sectors.

Marie Amazan

President, YoFiit

Marie is the founder of YoFiit, a premium plant-based milk and snack food company acquired by GFI in February 2022. Marie has a stellar track record as a professional building sales strategies, growing businesses and leading teams. Marie has formal degrees in Science & Engineering, Business, Finance, and Public Policy.

Prashant Jairaj

VP, Plant-Based Consumer Products

Prashant brings 14 years of experience in commercial strategy, revenue management, sales, and category leadership to GFI. He has driven both top and bottom line successes at multiple multinational CPG industry leaders and is skilled in leading the commercialization and launches of emerging brands.

Michael Moussa

Vice President, Ingredients

Michael has over 20 years of experience in general management, operations, engineering services, and corporate development, including 12+ years in leadership roles at major global agri-food companies with a focus on plant-based ingredients. Michael has a proven track record of spearheading efficiency, developing major projects and growing plant-based ingredients operations.

Jason Phillips

Vice President, Operations

Jason has 20 years of experience in operations management and successfully scaling food companies, both in Canada and internationally. He was previously a 12-year executive with global agri-food companies, leading the construction and roll-out of international food and grain projects as well as successfully integrating various acquisitions.

Jaime Rueda

President, North Lily

Jaime has worked in sales and operations within agri-food and ingredients companies for 30 years, with executive-level expertise in managing global pulse and specialty crop divisions. He brings extensive experience in leading strategic growth, innovation, and product development.